They started appearing through letterboxes about a year ago, and the clever ones boast all the tricks of the trade. Firstly, those from the three main parties will hardly mention politics at all. They’ll be from “Local area representatives”, which is basically a makey up title parties now use for people who haven’t been selected yet. But regardless of the party, keep an eye out for the common features:
1. You can play bingo with them. Look out for “Community”, “Working with”, “Local services”, “Committed to”, “Passionate about”, “Delivering solutions”, “Delighted”, “Resource”, “A strong voice”, “A fresh voice”, “A new voice for…”. They will also tell you how opposed they are to things they have no control over, but will avoid committing to anything over which they have any power.
2. The leaflet will have a slight air of “what the f**k can I put on this leaflet to fill space without offending absolutely anybody about anything?”. Truth is, if they could just post a giant picture of themselves through your letter box without coming across as an awful prick, they would.
3. They’ll talk an awful lot about spending other people’s money, whilst assuring you that it isn’t your money they’re spending.
4. The size of the party logo will depend on how long they’ve been in power. Some Labour people seem to have run out of red ink. When FF were in power, their logo resembled a high speed daddy long legs impact.
5. The date on the leaflet will be vague, or non-existent, to allow the candidates to use if for months. Yet it’ll be written in a style to give an impression that it’s put out regularly, with phrases like Community Noticeboard or Keeping You Informed or Update on it.
6. It’ll have details on something bizarre that you have never considered, which will make the candidate sound like he/she has got some form of political OCD: “I’m very excited at the news that Fecker Road is to get a new solar powered stop sign. I’ve had to loosen my trousers since I heard the news.”
7. Don’t forget the standard candidate pic: smart casual in front of a local landmark, to remind you that he’s actually been in a place you might recognise. Folded arms are meant to convey business, as if to say “See that sky? I made that.” A pose in front of something bad, like potholes or graffiti will be accompanied by a grimace or frown, to show he’s unhappy, and does not approve of bad things. If he really cared he’d fling his own body into the pothole so that people could step on his back as they pass. If he really cared.
8. He’ll namecheck local areas in a way that makes him sound like Rain Man: “I think what the people of Blackrock, Stillorgan, Deansgrange, Foxrock and Lower Earth Orbit are really concerned about is…”. He’ll do the same in his Ard Fheis speech, claiming ownership of his potential people like King Joffrey.
9. Just once, you’d love to see the phrase “I’m running for the council because I quite fancy being a TD, and this is the first hoop I have to jump through. If I’m lucky, I’ll be out of the council faster than Jimmy Saville at a Daily Mail readers convention.”
10. Candidates will very rarely mention other candidates’ records. Unlike in the US, where your record in office is examined, in Ireland we actually have people running against crooks condemned by tribunals who will refuse to mention it. Primarily because there’s an unwritten gentleman’s agreement amongst the parties to play nice. Sure we’re all trying to just get elected, aren’t we?
11. See on the leaflet the other party candidates? “The Local Team”? Normally at the bottom of the leaflet in smaller writing than anything else? That’s who they’re actually running against.
By the way, if you happen to come across one that actually tells you what the candidate will do with the Local Property Tax powers THEY ACTUALLY HAVE, frame it! Councillors have the power to reduce the LPT rate, but keep it quiet because it involves making spending choices. Most candidates prefer banging will on about stuff they can’t control, like abolishing the LPT. Stuff they have as much control over as your cat/dog/SkyPlus remote.
Hmmm. How to work SkyPlus? Now there’s something useful for a leaflet.