The Granddaddy of Political Ads.

Don't y'all be electing no crazy folk now, y'hear?

In 1964, the US Republicans nominated for President Barry Goldwater, a right wing senator who wanted, amongst other things,to have the authority to utilise tactical nuclear weapons on the battlefield.

Not surprisingly, this unnerved quite a few people. This was how the Democrats responded. The ad only ran once, but encapsulated the election. The Democrats won by 61%, and this has become the gold standard as to effective political advertising.

Have a look here.

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