As newspapers and magazines vanish behind paywalls, I find myself in a conundrum. See, I understand the economics, and it’s one of the few areas I agree with Rupert Murdoch. Quality journalism can’t be free: someone has to pay for the journalists to go places and ask questions and to professionally report on that news. Everything can’t be free.
But here’s the problem: I’ve been spoilt. I want to read more than one newspaper and I don’t want to pay €20 subscriptions for a single one. I want to read The Economist, and New York magazine, and The Daily Telegraph and The Times and the New York Times and The Washington Post and The Guardian and The Independent and Der Spiegel.
So, what am I willing to pay for? Consider the Netflix option. I effectively pay €84 a year for that, but look at the choice. I feel like I’m getting value, and importantly, I’m paying-as-I-go, so I don’t take the hit of a large subscription.
So why not offer me a monthly subscription, but let me pick and swap, say, 10 of the wide selection of periodicals.