An Occasional Guide to Irish Life: The guy they just keep giving TV shows to.

By all accounts, he’s a lovely fella. He’s good looking, slim, tall, well spoken, intelligent. On paper he should be a huge success. Except…what is it? He just doesn’t have it. In short, he’s the Mitt Romney of Irish television. His shows boast “chat”, and “familiar faces” and “much, much more” and are very well produced professionally, and he really works hard at being the cheeky chappy. His gurus are Conan O’Brien and the young David Letterman and maybe Jonathan Ross, and he spends hours watching DVDs of them, trying to find his eureka moment, and distill what they have into something useful, but God love him, it just isn’t happening. When he attempts to develop a “nice to see you…” style catchphrase, it bombs painfully: “I’m good tonight, how are you?” hoping for a “good tonight!” roarback, instead he gets silence and a mutter that sounds like “clucking mildo”.

For a laugh, he went with a few mates to a tarot card reader. She ran from the tent wailing, seeing him in twenty years time putting a revolver in his mouth during a Late Late tribute to B*witched special, and splashing his brains all over the iPad 7 that now presents the show. Everyone in the audience gets a toaster as compensation.

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